Now Boarding is a Mid-Century Cocktail Lounge inspired by the Golden Age of Air Travel, located on the famous Santa Monica Blvd. in the heart of West Hollywood, California. Evoking the zeitgeist of ‘Catch Me If You Can’ and ‘Mad Men’, the bar delivers a First Class lounge experience without having to navigate the 405 traffic to LAX!
We're pretty big fans of aviation and retro design, so when Steve Kelly, owner of Now Boarding, got in touch and asked us to design a safety card themed drinks menu, we couldn't say no. The brief was simple; create a drinks menu that looked like an authentic safety card. We lived and breathed vintage aviation; researching airlines, aviation safety and design styles from a bygone age, with it all coming together in one A3 folded menu.
From that, our partnership has blossomed. We've now been responsible for designing their brand new Luggage Tag inspired business cards, as well as their fully responsive Wordpress website.
Designing a website that evokes vintage air travel for a time when the internet wasn't even born is no mean feat, especially since we didn't want to website to be tacky and feel dated from the outset. Capturing that First Class experience with clean art-deco inspired geometric shapes came naturally, with a Blue and Gold colour palette inspired by Now Boarding's famous World Map. Couple that with black and white photos scattered throughout the site, the new website provides a luxurious, authentic experience that is both easy to use and complimentary to the décor of the lounge.
From the redesign of our cocktail menu to cool 'luggage tag' business cards and now the new website, A Glass Half have consistently delivered fresh creative design solutions that go beyond the brief. Easy to work with, responsive and always a great final product.